Do you know that almost half of the users who search online look for businesses located closer to them?
If you want them to find you, your business need to be visible for them in the local search results.
Now you know what local business listing in SEO is all about. Yes, you’re right. It’s all about making your business visible online for local searches.
In order to make your business easily discoverable, you need to publish information about your business in the local directories. Is it a digital version of yellow pages? Yes, it is. Or, you can call it a virtual catalogue.
Local listing in SEO is a simple yet powerful business tool.
Let’s explore further how it works and how you can use it to boost your business.
How does local SEO work?
Everyday thousands of people access the local listings to find details about various businesses: restaurants, stores, hotels, showrooms etc.
Some directories like Yellow Pages, one of the largest in the world, register millions of monthly hits on its website and app.
Your business can be listed on such directories, mostly for free. Some directories may be specific to an industry while others may be general that list many types of business on their platform.
Your local listings should include the name, address, and phone number of your business. Make sure you also include your official website, opening hours, photos, and other details
Directories also allow customers to express their views about the business listed. They may leave reviews and comments about companies. You can use it to build and establish a favorable online image about your business.
What are the benefits of local listing in SEO?
If your business is listed online, SEO experts assure that you can expect to see 40% higher growth than others who have failed to list.
Now you may have understood why publishing your business information on local listings is important for SEO. It can boost visibility of your business and improve your local SEO strategy.
You can list your business on several directories. The more, the better. Your business gets exposed to more new customers.
Is local SEO IMPORTANT?
You may wonder, is local SEO that important? Why my business needs local SEO?
Well, we’ve already answered the question. If you still not convinced, here’s a list of advantages of doing local SEO
- Publishing your business info in the local listings offers you a host of advantages
- Your customers can find you easily, locally
- Easy access to potential customers who look for your products and services
- An edge over your competitors who have failed to list
- No cost or Low Cost: Most of the listings are free; others too are affordable
- Boost your website traffic: Traffic will spike because of backlinks given by directories
What more can you ask for?
Directories for local listing in SEO
We talked about directories. Now, let’s get to know what directories are available for listing
Here’s list of popular directories (Mind you, the list is not exhaustive. You may find the one that’s specific to your requirements)
- Google My Business
- Yahoo! Local
- Yellow Pages
- Bing Places
- Apple Maps
- LinkedIn Company Directory
These are only few options. There are other resources that suit your specific needs. Before you list your business, check out their credentials, ensure trust worthiness.
What’s Google local listing in SEO?
Google local listing is all about listing your business on Google My Business. This is one of the basic and critical steps you need to consider.
Here’s an interesting info for you. Google processes more than 63,000 search queries every second. Yes, every second.
That speaks volumes about why Google local listing in SEO is paramount.
What’s local listing services?
Local business listing of some directories permits user to give their reviews and comments about local businesses. This will help small businesses to get positive reviews on their listing from customers
There are some companies or agencies that offer listing services. Listing on so many directories may seem a daunting task for some. Such business persons may find the services of the listing agencies useful
Who needs local SEO?
Any business having a physical location or serving a specific geographic area can benefit from local SEO.
ISearch Google for any important keywords related to your business. Do you find a map with 3 listings appears underneath? Then local SEO is for you. It can help you grow your business.
Several business types – medical services, bars and restaurants, plumbers, real estate, etc. can get the most benefit from local SEO.
If you’re a small business with a shoestring budget for marketing, you’ll find local SEO very helpful/
How do I find my local SEO KEYWORDS?
The first step in finding local SEO keywords is specifying your location. And then focus on industry-related keywords. Make sure you include keyword modifiers.
How do I claim local listings?
You need to claim your place, your spot on at least three major directories:
1.Google My Business, Bing Places and Yahoo Local
Search for your business on Google. Google Maps will pinpoint your location within search results. Select the “Is this your business?” link/ Go through the verification process to claim ownership.
2.Bing Places. Search for your business using Bing. If it is unclaimed, click on the “Do you own this business?” link to claim your business.
If your business does not appear, go to Bing Places and click on the “get started” for a simple verification process.
3.Yahoo Local. To claim your listing on Yahoo Local, search for your business and select the “Verify your listing” link. In you don’t have a Yahoo! Account create one and fill in your business information.
Once you have listed your business, make sure that your brand name, address, phone number, email address, website URL – all the information you provided is 100% perfect.
There’s another important step. You need to make sure that the information you provided is accurate and consistent in all online directories
What’s a local business directory?
A local business directory offers important information about your business. They include hours, location, and contact information, pictures and other relevant information such as reviews or links.
Never underestimate the power of the local search. According to Hubspot, 46% of all Google searches are looking for local information
If you are not leveraging the power of local search, you’d lose potential customers in your area.
We have seen what local listing in SEO is all about and how does it work. We have also highlighted various other components of local listing including who needs local SEO, why your business needs local SEO, how to find local SEO keywords and how to claim local listings.
So if you’re keen on building your customer base, use local SEO to help your business grow. Local SEO will help you to get more web traffic, qualified leads and paying customers. Which means you need not spend a fortune on paid promotions. It goes without saying it’s a smart investment for any business.
For more such informative articles on SEO, visit our site: seospidey.com