What is SEO Audit

What is SEO Audit? Why is it Important to do?

In this article we’ll get to know –

  • What’s an SEO audit and why it’s important?
  • How to do SEO audit and how often should you do it?
  • How to do SEO audit
  • What’s technical SEO audit
  • What are the components of on-page SEO?
  • How to make SEO audit report?
  • What’s the best SEO audit tool?
  • How to audit a site for SEO?
  • What’s SEO audit service?
  • How much does SEO cost?

SEO AuditWhat is SEO audit?

All of us are familiar with the term ‘auditing’.

What’s an audit? According to this resource

Auditing is defined as the on-site verification activity, such as inspection or examination, of a process or quality system, to ensure compliance to requirements.

An audit can apply to an entire organization or might be specific to a function, process, or production step.

Similarly, an SEO audit is the process of verifying. inspecting, examining or analyzing the performance of your website. How well your website performs? Does it produce measureable results? Has it been designed properly to ensure best user experience?

SEO audit will reveal these and various other parameters that go into the making of your website.

Why SEO audit is important

You may ask: “why is it necessary to audit my site?”

You go for a regular health checkup, don’t you? Why? Because you want to ensure everything is okay with your body. You can perform better if you’re hale and healthy. 

Think of SEO audit as the health checkup for your website. If you expect healthy returns from your website, you need to keep it fit. Only then it will give you the desired results.

Your website is the online identity of your business. You’ve invested your time and money to build a digital presence for your business. You won’t ignore it, will you?

How often should you audit your site for SEO?

Just as in the case of regular health checkup, it’s better to perform regular SEO audit for your site.

You may have added some content, or removed some. You may have redesigned the website. So some changes have happened on your website. It’s for this reason you need to go regular audit – at least once in a year.

That way you can avoid critical issues that may arise and hamper the performance your website.

How to do SEO audit?

Since the objective of the audit is to resolve basic issues that affect organic search performance, a comprehensive SEO audit should include

  • Technical SEO problems
  • Website structure issues
  • On-page SEO  & off page issues
  • User experience problems
  • Content gaps and opportunities
  • Competitive marketplace insights

Ideally the SEO audit process should include structural as well as content parameters that affect the site visibility.

What’s technical SEO audit?

Checking the technical aspects of a website is known as technical SEO audit. Technical issues will have an adverse impact on your website search ranking. A technical SEO audit helps to find out those problem areas and resolve them effectively.

The technical audit should cover the following categories:

  • Indexation analysis
  • Status Codes
  • Redirects
  • Page Speed
  • URL Structure
  • Robots.txt
  • XML Sitemap
  • Canonical Tags
  • Duplication
  • Crawl-ability
  • Legacy Domain Issues
  • Off-page Analysis
  • Mobile SEO analysis
  • International SEO analysis

What are the components of on-page SEO audit?

The On-Page Audit should cover the following:

  • Site Content Structure
  • Keyword Research
  • Keyword Use
  • Meta Data Analysis (Page Titles, Meta Descriptions, Heading Tags)
  • Schema
  • User Experience
  • Images & Video
  • Internal Linking & HTML Sitemap
  • Server Log Audit

Apart from addressing and solving technical issues, it’s important to know what your competitors are doing with regard to SEO activities. You need to understand the search engine best practices. If your business has customers visiting your offline site, you need to ensure best local SEO practices,

How to make SEO audit report

An SEO audit report is the blue print that helps us to assess the current state of the site and create a plan for improvements. 

The report will describe the issues the site is facing and suggests ways to fix them

It pays to have a comprehensive SEO audit checklist so that client will understand what the issues that are involved and how to go about them

List the SEO factors that affect the site and describe them in easy to understand format. Also explain what action plan is required to address the gaps

A sample report will look like this:

Source: https://blog.alexa.com/create-complete-seo-audit-report-clients/

The best SEO audit tool

There are many tools available to help collect necessary information when preparing SEO audit report.

To quickly collect such data, the best audit too we recommend is Alexa’s SEO audit tool.

The SEO audit report should list various factors and recommend step by step methods for solving the issues.

How to audit a site for SEO

When it comes to SEO audit, there are numerous methodologies used depending on basic to complex requirements.

  • Auditing a site for SEO involves these steps: 
  • Find out internal and external link building opportunities,
  • Look out for site architecture improvements, i.e., the way information is ordered or structured, 
  • Pay attention to the content formation, 
  • Detect duplicate content, 
  • Make sure the pages are optimized for keywords, 
  • Ensure optimization of meta tags,
  • Look out for page update opportunities, 
  • Check out the page speed, scan for site errors caused by broken links and images, make the site secure with HTTPS

What’s SEO audit service

SEO Audit Company or agency offers SEO auditing services. They will perform detailed analysis and will offer suggestions for improvement of website

The audit service should be comprehensive and be able to give the right SEO strategies that suit your business.

If you’re seeking an SEO audit service provider, ask them to give you a checklist and check to see whether they covered all the important factors listed in this article and ask them to include your specific requirements.

How much does SEO audit cost

The pricing depends on the complexity of the task. Depending on requirement and the nature of your business and its size, it may range from $ 3000 to $30000.

SEO audit covers a number of components — technical, content, competitive, backlinks, mobile, analytics and more. Depending on the site structure, the audit can take several hours and days. 

But rest assured, the investment in SEO audit is well worth for the benefit it offers in terms of competitive organic search rankings.

Conclusion

In this article we have covered the various aspects of SEO audit. Hope you found them informative and useful. 

For more such in-depth articles on SEO, visit seospidey.com

 

What is SEO on-page audit?

The On-Page Audit should cover the following:

Site Content Structure
Keyword Research
Keyword Use
Meta Data Analysis (Page Titles, Meta Descriptions, Heading Tags)
Schema
User Experience
Images & Video
Internal Linking & HTML Sitemap
Server Log Audit

Apart from addressing and solving technical issues, it’s important to know what your competitors are doing with regard to SEO activities. You need to understand the search engine best practices. If your business has customers visiting your offline site, you need to ensure best local SEO practices,

How do I do a SEO audit?

Since the objective of the audit is to resolve basic issues that affect organic search performance, a comprehensive SEO audit should include

Technical SEO problems
Website structure issues
On-page SEO  & off page issues
User experience problems
Content gaps and opportunities
Competitive marketplace insights

Ideally the SEO audit process should include structural as well as content parameters that affect the site visibility.

How to make SEO audit report?

An SEO audit report is the blue print that helps us to assess the current state of the site and create a plan for improvements. 
The report will describe the issues the site is facing and suggests ways to fix them
It pays to have a comprehensive SEO audit checklist so that client will understand what the issues that are involved and how to go about them
List the SEO factors that affect the site and describe them in easy to understand format. Also explain what action plan is required to address the gaps
A sample report will look like this:
Source: https://blog.alexa.com/create-complete-seo-audit-report-clients/

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