What is Meta description in SEO? How to write a good one?

 In the words “meta description”, the meaning of the second part – description – is obvious. But what about the first part? What’s meta?

Wikipedia describes Meta as “a set of data that describes and gives information about other data”.

A meta description in SEO is a short introduction to your website or blog. It informs your reader what your site is all about. The text that appears under your website on the SERP is the meta description.

The meta description has to be short, crisp and powerful enough to make the reader want to click and know more about you and your business.

Meta descriptions help Improve indexing, so that your site ranks higher on search engine results pages (SERPs).

The short description makes it easier for visitors to find the content they’re looking for without the hassle of scanning page titles or meta tags.

Meta description can be compared to an elevator pitch.

Imagine you’re using an elevator. To your surprise, the prospect you’re after for many days, is your co-passenger on the lift. You have just a few seconds to introduce yourself and your business. What words would you use? How would you pitch your idea and impress your prospect?

The speech you deliver at that brief moment is called an elevator pitch. A meta description is no different. Your prospect has searched for a specific keyword and arrived at your website.

Now you have to make sure the prospect clicks on your site to know more about you. The bait or the hook has to be strong enough and click-worthy to pull your prospect or else you’d miss the opportunity.

Let’s explore further on how to write impactful meta description, and have a look at some of the best written examples.

How to write a meta description for SEO?

Meta description for SEO

Before writing a meta description, you have to keep in mind the meta description is limited to 160 characters. Just like a twitter post. So in just a few words you need to summarize your webpage content.

Make sure it includes relevant keywords and calls to action. There are tools to find the best keywords for your site. Use them and add those keywords to your meta descriptions to improve the ranking.

Also ensure you use different keywords so that your page appears in all relevant search results.

Want to know which works best? Test them. Test different variations of meta descriptions to see if it improves click-through rate. You may try different description lengths, phrasing and positioning of keywords.

You can experiment with different keywords, phrases, or CTAs. By doing this you’ll know what drives more engagement.

Make two meta descriptions for each page. Test run each of them for a few days, and check Google Analytics to see which one gets more clicks.

Here’s an example of Meta Description.

The blue words at the top are the “Title Tag.” It’s the title of the web page. What you see below the title tag is the description of not more than ~160 characters. This is the meta description.

Here’s another example;

How to write a good meta description?

the-importance-of-seo-meta-descriptionsImage Source :

Meta descriptions help to increase organic SEO rankings. It has to be well written and written in such a way to compel the visitors to click and learn more.

Since it acts as a snippet and offers a snapshot of what content is on a page, you have to make sure your meta descriptions are unique and interesting to ensure the attention of your readers.

Meta descriptions are limited to 160 characters. If you exceed this, your meta will be truncated in the search results.

Generally shorter meta descriptions work best for home pages, while blogs may perform better with lengthy descriptions.

Always use Active Voice. It improves clarity and nudges the visitor to take action.

In this example, see how the active voice is used effectively

What should a meta description include?

The meta description should include top and relevant keywords. It should include a call to action. Use phrases like “Learn More” or “Click Here” or “Shop Now”, etc.

Make your meta description more attractive by adding worlds that emphasize the value you offer. Words such as “best,” “deal,” “new” can make your meta descriptions more clickable.

Encourage your visitors to interact with your content by including worlds such as “learn,” “see,” or “watch”

Depending on the context of the webpage, choose wordings like “download here”, “view video” etc.

In this example, you can see how the CTA is used:

How to write meta description in WordPress?


Image Source :

You can add meta description to your WordPress site by using free plugins such as All in One SEO Pack.

WordPress SEO plugins make it very easy to add them from your WordPress admin area for each post and page.

How to write a meta description for blog?

People search Google for an answer to their question. Answer the question and offer a solution. Keep the description short and sweet. Do not overuse the keywords.

Think of meta description as an advertisement for your webpage. Engage your readers with unique and interesting content.

How to write content for meta description?

The goal of meta description is to drive traffic and conversion. The description should offer an overview of what the site is all about. And at the same time a compelling reason to click the title tag.

How to write the best meta description?

Use meta description to effectively convey to your readers what you do, what’s your unique selling proposition.

It’s important to get things right. As we have already mentioned, it’s the opportunity you get to make the best impression on the first arrival of your prospects.

What is a meta tag example?

Meta tags offer information about the webpage in the HTML of the document. This information is known as “metadata”.  It is not shown on the page.  They can be read by search engines and web crawlers. Examples of meta tags include the <title> and <description> elements.

How do I write meta keywords?

Writing meta keywords is easy. Keep a list of keywords or keyword phrases.

Use the comma to separate the words or phrases using a comma.

Avoid repetition of the words or phrases.

First impression is the best impression. Make sure you keep the most important words or phrases at the beginning of the list.

What is the use of meta keywords?

Though meta keywords are no longer an important aspect of the Google ranking algorithm, they do play a small part in conveying the message and attracting searchers to the site

Does Google use meta keywords?

No, Google does not use meta keyword elements for web ranking. The meta description attribute is not a ranking factor. Google shows it only 37% of the time.

What’s the reason for Google not using meta keywords? Google found out that meta tags were often abused for overstuffing keywords.

Though Google does not use it, it’s still a part of on-page SEO.

We hope that this article would have given you some insights about meta descriptions and how to use them to increase click-through rates that would lead to conversion and sales.

For more such informative articles on SEO, visit

Leave a Comment

Your email address will not be published.

Scroll to Top