The Google-owned video sharing platform YouTube has become one of the major search engines next only to Google. In fact, YouTube is the world’s second largest search engine and second most visited site after Google.
That answers the question people generally ask: How to Do YouTube SEO?
Most people prefer to watch video than read text. Biggest brands spends millions of dollars on video marketing.
According to Brandwatch,
- The platform has over 1.9bn logged in monthly users
- On mobile alone, YouTube reaches more 18-49 year-olds than any broadcast or cable TV network
- You can navigate YouTube in a total of 80 different languages (covering 95% of the Internet population)
- The platform has also launched in over 91 countries
So it goes without saying YouTube offers enormous opportunity for marketers. If you want to capitalize on this global phenomena and promote your business, you need to have proper SEO strategy.
In this article we will have a look at various ways by which you can improve YouTube SEO to drive traffic, attract visitors and convert them into paying customers.
This article also attempts to answers some important questions people ask such as:
– How do you rank No. 1 on YouTube?
– What’s the fastest way to rank up YouTube videos in 2021?
– How do I Optimize my YouTube Channel 2021
Tips for improving YouTube SEO
Choose keywords carefully. Do keyword research and pick up YouTube SEO keywords that are less competitive. Use tools such as Google Keyword Planner, Semrush etc.
Make sure your video title has the right YouTube SEO keywords. Get to know the search intent of your audience.
Include keyword in your video file. The file name you upload should have the right target keyword.
Optimize YouTube video description. This is one of the most critical ranking factor. Ensure that the video description is optimized.
The description should be within 200 words. Make sure that you place the most important YouTube SEO keywords in the first two lines.
Refer YouTube Creator Studio. It’s a great resource updated with current information
Use related hashtags # in video descriptions to drive YouTube search results
Categorize your video. It’s important to select a video category. This offers a better chance getting found during the search.
Customize thumbnail image: When we look at YouTube search results, it’s the thumbnail that grabs our attention. So make your video thumbnail to stand out from the clutter
Add subtitles and closed captions
Subtitles help to communicate video dialogue to people who can’t understand the particular language. Closed captions are helpful for people who can’t hear the audio. It’s better to have video transcript
YouTube SEO for beginners & How to do YouTube SEO Optimization
You would have created a YouTube video with lots of expectations. But you’re disappointed with its performance. Don’t worry. We got you covered. Some simple techniques will help you get more visibility, even if you are an absolute newbie to this game.
Do you need paid programs for this? No. Expensive apps, perhaps? Not necessary. We are going to see simple ways to get your videos discovered on YouTube
The first step is to come up with an idea for your video. Once you zeroed in on the idea, it’s time now for some research. Do a quick search on YouTube and find out what are the videos already exist with the same idea or some variation of it. Think of a unique way how you can present it better.
Understand why people watch videos on YouTube. They watch videos primarily for three reasons: they want to get entertained, they want to learn something new and they want to get inspired and motivated.
The next step is to find the right keywords. The words and phrases people type on YouTube search bar. For keyword research, you can use the free tool, Ubersuggest.
Next, start writing the title of the video. Make the title attractive enough to arouse curiosity so that people will be tempted to know the content of your video
YouTube need to understand what your video is all about. So you need to write a short description of your video. Make sure you include the keywords shortlisted.
After doing all the above, now you can start creating your video. Make it as interesting as possible with attractive visuals and compelling script. Do not forget to encourage your viewers to engage with your videos. Ask them to like, comment and subscribe to your channel
The next step is to design a thumbnail of your video. You have heart the phrase – a book is judged by the cover, same goes for the video too.
For designing a thumbnail, you can use the service of Canva.
Free YouTube SEO tools
Many generally ask: what SEO tools do you use for YouTube?
There are several free YouTube SEO tools and the best YouTube SEO software available online. Here’s list of some of them:
- YouTube Analytics
- YouTube Autosuggest
- Google Keyword Planner
- Keyword Tool (Keywordtool.io)
- Rank Tracker
- Ahrefs Keywords Explorer
Use these tools and software to boost your reach and rankings
YouTube SEO Description Generator
Coming out with description for your video is now a breeze. There are free YouTube Description Generator tools available online. You just need to fill out the details and click on generate. That can generate catchy and SEO-friendly video titles based on keywords and topic.
YouTube SEO Extension
To improve YouTube SEO 2021, there are some useful tools. One such most popular YouTube plug in is the TubeBuddy Chrome Extension. It’s a great tool for video procession, video SEO, data and research. Sign up for TubeBuddy account and install the plugin.
YouTube SEO Expert
YouTube SEO Expert will have a broad knowledge of YouTube SEO marketing. He/she should be able to suggest and implement the right SEO strategies for your YouTube marketing efforts to succeed in the tough competitive landscape.
YouTube SEO Expert will help you with writing perfect title and description for your videos. He/ She should also come up with trending keywords and right hashtags for your videos.
It’s recommended that you select people with considerable experience in search engine marketing.
We hope this article would have given you some idea on how to do SEO for your YouTube videos. For more such informative and useful articles on SEO, seospidey.com.