How to do SEO in WordPress? A step-by-step guide to do SEO on WordPress

You’ve got a WordPress site/blog up and running? Great! 

Now, you’re probably wondering how to make your site rank higher in Google search results, right? This article can help you achieve your objectives. 

Now sit tight and get ready for an exciting discovery. At the end of this article, you’ll know exactly what to do to make your site rank better in google and drive more traffic.

Before we delve deeper into the subject, we assume that you know what SEO is all about and why it’s important for your site.

Suffice it to say that SEO is the lifeblood of your website/blog.

All beginners have some common questions on how to do SEO on WordPress. So we have compiled those questions and answered them with as much info as possible for your easy understanding.

Without further ado, let’s begin.

Q: How to do SEO in WordPress without plug in?

WordPress takes care of 80-90 percent of the technicalities of SEO for you, says Matt Cutts, head of Google’s webspam team (

All themes are optimized for search engines. They are designed to make it easy for the Googlebot (and other search engines) to crawl through and discover all the content.

Which means you don’t have to do anything more. Really cool, isn’t it? But depending on your specific goals, you may use free or paid plugins available online.

Q: How does Google know that I blog regularly if I don’t submit Sitemaps to Google?

Every blog has an XML Sitemap.

Every time you publish or update a post or page, automatically sends notifications to Google. Just like how your newsletter/blog subscribers get email updates. 

Q: I’m not an SEO expert. It seems to be too technical and out of my reach?

Bloggers and small business owners can do SEO on their own. Google has published a guide —


Q: How to use SEO tools in WordPress?

Take advantage of WordPress SEO tools. You can use webmaster tools to collect more data about how visitors find your site. This can help you understand and make decisions about relevant topics to focus on in future.



Q: How to do on-page SEO on WordPress?

On-page optimization refers to the factors that have a direct bearing on your Web site or Web page listing in natural search results.

Some on-page optimization examples: actual HTML code, meta tags, keyword placement and keyword density.

Apart from improving posts and posts in your blog, use WordPress on-page SEO tool for best results.

To make sure your site is Googlebot friendly, see that the indexing settings are enabled.


Q: How to do good SEO on WordPress?

WordPress is very SEO friendly. You can do good SEO on WordPress by installing SEO-friendly theme and start using the SEO plugins of WordPress.

Q: Does WordPress have free or built in SEO?

WordPress offers several built in search optimization tools. Apart from this, there are third party plugins and hacks which that be used for search engine optimization.

Q: Is WordPress bad for SEO?

WordPress is just a tool. It makes it very easy to use SEO best practices. You can achieve higher Google rankings even if you are a newbie.


Q: Is WordPress best for SEO?

As we mentioned earlier, WordPress is extremely SEO-friendly. You can make it still better with a range of SEO plugins WordPress offers

Q: How to use Yoast SEO in WordPress?

Yoast SEO is a WordPress plugin that improves website’s rankings on search engines. It helps you to optimize your site’s content and keywords. 

Once installed the Yoast SEO plugin will appear on each of the pages and posts you create. It will analyze the page’s content and will provide suggestions on how to improve it.

Q: How to use SEO keywords in WordPress?

Add a meta description for all the posts and pages on your site, including your homepage, category pages, and tag pages.

Optimize your content with relevant and optimized keywords. You can add keywords to WordPress manually. A plugin will automate the process and help you can save time and ensure consistency. 

Q: How to use SEO tools in WordPress?

There are plenty of useful tools available out there – site speed tools, duplicate content tools, site analysis tools, keyword research tools, and much more. You can experiment with different tools to find out what serves your needs most.

Some SEO Plugins and Tools are considered to be the best. You may try them. Here’s the list for you:

  • All in One SEO for WordPress (AIOSEO) 
  • SEMRush
  • Google Search Console
  • Yoast SEO
  • Google Keyword Planner
  • Ahrefs
  • SEOPress
  • Rank Math

So, how do you increase your SERP rank? Follow these simple steps and make sure your content is properly indexed.

Step 1Go for an SEO-friendly theme. Having an SEO-friendly theme is very important for the success of your website. Make sure you select an SEO-optimized WordPress theme. Pay attention to code and color when making selection. Poorly coded, feature-rich theme can slow down your site

Step 2Use short, easy to read post slugs. The post slug is nothing but the last part of your post title which you can edit. For example, the slug “/buying-a-guitar” is better than “how-to-buy-a-moderately-priced-guitar-on-Amazon”

Step 3 – Come up with a descriptive tagline for your blog.  The tagline should explain what your site is all about. 

Step 4 – Use narrow and specific keywords that helps interested readers to find your site. Let’s assume that you yourself are seeking information on this topic, what search terms you’d use? Make sure you use those terms once or twice in your post. But don’t overdo it. 

Step 5Publish new posts or update your content regularly., most sites are set up in a standard, blog-style format with a reverse chronological list of posts on the front page. Have a blog component in your website and update it more often. 

Link to that “posts page” from your site’s front page, using a menu tab, or by using the Recent Posts widget in the sidebar of your front page. The link to your most recent posts will help Google understand that your site is current and active.

Step 6 – Focus on building your traffic. Find out other blogs on your topic and leave relevant comments. Promote your blog to your social media circles. 

Step 7Speed up your site. If your site is slow to load, visitors will get frustrated. Monitor and diagnose the issue and take steps to address this important feature. Always remember, speed is an important element of WordPress SEO/

Step 8Optimize your site for mobile/ Mobile has become the de facto device for browsing the web. Make your site mobile-friendly and give your visitors a seamless experience. Remember, Google displays the mobile-friendly sites first.

Step 9Integrate with Google Analytics. To start collecting data of your users, set up your Google Analytics and Search Control accounts. Enable data sharing settings

Step 10 – Make use of Social Media. Social media is the best way to reach and grow the audience organically. Get active on social media platforms such as Facebook, Instagram, Pinterest, and Twitter.

Step 11Start a newsletter and build a mailing list. Apart from using social media, you can also consider starting a digital newsletter. This way you can engage with your visitors more meaningfully. 

Make sure you provide valuable content. Ask them to sign up for it and send out emails with your latest blog posts and other useful information. Place a Subscribe button beneath your posts and on other prominent places on your website. 


Several experts say WordPress is SEO friendly. That’s the reason why many people choose WordPress to start a blog or a website.

WordPress is one of the best content management systems as far is SEO is concerned. Improving your WordPress SEO is crucial for getting more traffic to your website. 

If you periodically publish interesting, creative content that your readers want to read, that will improve your site’s ranking for sure.

We hope this article has given you some idea and actionable tips on how to improve your WordPress SEO and get more organic traffic. You also learnt about WordPress SEO best practices.

Go ahead, implement the steps recommended and make your WordPress site sizzle with more traffic!

For more such insightful articles that will keep you updated on the latest news about WordPress, SEO, visit our blog regularly –

Helpful Resources

Given below are some helpful links for your reference

  1. How to improve your WordPress SEO in 30 minutes?


  1. SEO Starter Guide

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