Shopify, the most popular ecommerce platform, empowers independent business owners. According to its website,
And Shopify holds an impressive 31 percent of the eCommerce market.
SEO enhancements that are unique to Shopify is known as Shopify SEO.
Shopify has made it easy for anyone, anywhere to start an ecommerce website.
Though it’s easy to build a web business with Shopify’s easy-to-use drag and drop interface, making the presence felt in the highly crowded ecommerce market place is pretty tough.
If you want your store to perform well on Shopify, you need to hire a Shopify SEO expert. That expert you hire should be able to deliver measurable results.
That expert will review your Shopify store and suggest appropriate strategies to get more out of your online store.
The strategies may include page optimization internal page linking, including relevant keywords etc. Through implementation of such methods, he’d ensure your customers find you easily through search engines such as Google and Bing.
Shopify SEO Services
A Shopify expert will offer you a host of Shopify-specific SEO services. They include the following:
- Shopify Website SEO Audit
- Keyword Research & Strategy
- Link Building
- On-page, off- page optimization
- Technical SEO
- Content writing
- Pay-per-click advertising
- Shopify Web design
- Conversion rate optimization
Shopify SEO plugins & Shopify SEO Tools
Now you have set up a Shopify store. How do you manage your online business? Here’s where a set of tools and apps come in handy.
Shopify has an app store through which you can access plugins and also a host of Shopify SEO tools to enhance the visibility of your store.
The top 3 Shopify SEO Tools are:
- Linkcious SEO Power UP
- SEOMetriks Marketing Platform
- SEO King
Best Shopify SEO app
Now let’s take a look at the top Shopify apps.
- AVADA SEO Suite
- SEO Manager
- SEO Booster
- Smart SEO
Shopify SEO tips
Use these proven SEO strategies to attract traffic and get more customers to your Shopify store.
- Set up a blog using Shopify’s built-in blogging platform. Write and post relevant and engaging blog articles. This will generate traffic to your store
- Track SEO progress with Google Analytics
- Add your sitemap.xml to Google Search Console
- Create Site Hierarchy
- Optimize metadata
- Add Alt Text to Images
- Incorporate videos
- Optimize Site Speed
- Improve user experience
- Remove duplicate content from your Shopify store
- Create a unique page title and write meta descriptions
- Install the free Product Review App
Shopify SEO Checklist
Here’s the Shopify SEO Checklist to boost your sales. Use them to optimize your Shopify website.
- Set Up Google Search Console
- Install Google Analytics
- Learn the Basics of Keyword Research for Ecommerce
- Use a Keyword Research Tool
- Map Your Keywords against Your Sales Funnel
- Optimize Your Titles and Meta Descriptions
- Optimize Your URLs
- Include Your Keywords in the Copy of Your Pages
- Include Synonyms and LSI Keywords
- Optimize Pages for Higher Engagement
- Optimize Images
- Add Internal Links
- Get Your Products Reviewed
- Guest Post on Relevant Sites
- Fix Broken Links
- Use a Responsive Theme
- Speed Up Your Shopify Site
- Submit Sitemap to Google Search Console
Built-in SEO features
Shopify online stores have SEO built in and features to help optimize the content. Some SEO is taken care of automatically.
For example auto-generated canonical tags are added to pages to prevent duplicate content from appearing in search results,
Website’s sitemap.xml and robots.txt files are automatically generated, and themes too automatically generate title tags that include your store name.
You need to make sure the themes have social media linking and sharing options. That makes it easier for you to market your store.
How much does it cost to hire a Shopify SEO expert?
Many business owners have this question on mind: how much does Shopify SEO cost?
You can outsource the job to a skilled and experienced Shopify Web developer. They charge based on the type and volume of work involved. The rates also vary based on the experience of the expert. There are freelancers who can do the work for you
Hiring a Shopify expert who will develop and setup your web store will cost around $500. If on the other hand, you want only limited features and functionality, you can expect to invest around $100-$250.
Should you hire a Shopify SEO expert?
With Shopify’s drag-and-drop features you can set up a store yourself easily. However, to get your store up and running effectively and successfully, you may need to hire a Shopify SEO expert. From choosing a theme to building a building a fully customized site, Shopify SEO expert will take care of everything for you.
Can you hire someone to set up Shopify store?
As we mentioned earlier, it’s easy to set up an online store on Shopify. You may also hire an expert, if you’re busy and want to focus on the core function of your business. You may have to pay for the Shopify SEO expert’s services.
Shopify makes it easy to find the right fit for your business. You can browse expert profiles, past work, and reviews to get an idea of who the right person is.
You can also request for proposal outlining the work, cost, and timing.
How much do Shopify SEO experts make?
According to Ziprecruiter, the salaries range from as low as $20,000 to as high as $146,500 per annum. Top earners make $140,000 annually across the US
In India, according to www.glassdoor.co.in, The highest salary for a Shopify Developer in India is Rs. 1,49,803 per month and the lowest salary is Rs. 8,408 per month.
Are Shopify SEO experts safe?
Shopify has a list of experts, a community of freelancers and developers. You can find them through Shopify Dashboard. They have been vetted by Shopify itself.
Finding those vetted through Shopify on Shopify Experts is the safest way to make sure of the service quality and standards.
Keep in mind that they are not Shopify employees. They are professional designers, developers and consultants with deep knowledge and successful track record.
How do I become an expert on Shopify
If you want to learn more about building a freelance business with Shopify, the following resources may be helpful:
In this article, we have seen what’s Shopify SEO, how to hire a Shopify expert, what are the services covered under Shopify SEO, what are the best tools and apps, what’s the cost of hiring a Shopify expert and so on.
We hope you found this article informative and useful. Use the tips and techniques discussed in this article and make your online store attract more customers and boost your business.
For more such informative and insightful articles on various aspects of SEO, do visit: seospidey.com